COVID-19 expert updates

Sharing important vaccine developments from dedicated experts and pharmacists to help you stay informed.

To help educate customers on COVID-19, we created a YouTube library of content campaign that featured personal patient stories and expert tutorials and tips, increasing weekly engagement across platforms.

My role as health editor included writing and assigning scripts; collaborating with SEO, legal, clinical reviewers and marketing team members to determine segments; running weekly production on set and conducting interviews with experts.

campaign results

2.3K

subscribers

151+%

WOW engagement

6.1%

high CTR

content hub

We also created a landing page for users to find helpful information about the vaccine in our pharmacies.

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