oncology side effect help

To further care for our specialty customers, Walgreens began training in-store pharmacists and beauty consultants to help manage the side effects of cancer treatment. We were tasked to bring their expertise to a wider audience on digital channels.

We created a digital campaign that featured personal survivors stories and expert tutorials and tips, reaching benchmark success across platforms.

My role was researching topics with clinical and SEO teams; writing and editing copy; concepting and casting videos; creating multi-channel content packs; leading production from inception to delivery.

campaign results

7.1 MM

impressions

62.5%

video completion rate

2.6MM

engagments

social assets

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content hub

We also created a landing page for users to find custom content for common physical and internal side effects.

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