Oncology side effect help
To further care for specialty customers, Walgreens began training in-store pharmacists and beauty consultants to help manage the side effects of cancer treatment. I was tasked to bring their expertise to a wider audience on digital channels.
My team and I created a digital campaign that featured personal survivors stories and expert tutorials and tips, reaching benchmark success across platforms.
My role was researching topics with clinical and SEO teams; writing and editing copy; concepting and casting videos; creating multi-channel content packs; leading production from inception to delivery.
campaign results
7.1 MM
impressions
62.5%
video completion rate
2.6MM
engagements
Social assets
Help protect your nails from cancer treatment
Content hub
I also helped create a landing page for users to find custom content for common physical and internal side effects.
