Oncology side effect help
To further care for specialty customers, Walgreens began training in-store pharmacists and beauty consultants to help manage the side effects of cancer treatment. I was tasked to bring their expertise to a wider audience on digital channels.
My team and I created a digital campaign that featured personal survivors stories and expert tutorials and tips, reaching benchmark success across platforms.
My role was researching topics with clinical and SEO teams; writing and editing copy; concepting and casting videos; creating multi-channel content packs; leading production from inception to delivery.
video completion rate
Help protect your nails from cancer treatment
I also helped create a landing page for users to find custom content for common physical and internal side effects.