@Walgreens social media
Building brand love and boosting engagement with beautiful, useful content.
Despite budget constraints and quick turnarounds, I successfully adapted my creative and copywriting skills to develop, execute and deliver social campaigns that pushed the Walgreens brand forward.
benchmark results
76k
increased followers
151+%
WOW engagement
6.1%
high CTR
holiday paid social
Around the holidays, there is a lot of brand noise vying for attention and cluttering newsfeeds. For these assets, my design partner and I were inspired by the idea of breaking the fourth wall. We wanted to pull their focus to Walgreens as the most convenient one-stop shop for all their holiday needs.
The result?
The most engaged-with campaign across all paid activations that year.
health content
Spring clean your medicine cabinet
Drawing from my work in journalism, I interviewed health experts of all types to create sharable, easy-to-understand health content for our users. I helped simplify and streamline our clinical and legal review process too, so stakeholders were a part of every step of the creation.
beauty campaigns
Using my skillsets of breaking down complex information and authentic storytelling, I helped inspire new content types - from real-life stories to personalized hair type tutorials to beauty tips for cancer treatment.
