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@Walgreens social media

Building brand love and boosting engagement with beautiful, useful content. 

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Despite budget constraints and quick turnarounds, I successfully adapted my creative and copywriting skills to develop, execute and deliver social campaigns that pushed the Walgreens brand forward.

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benchmark results

76k

increased followers

151+%

WOW engagement

6.1%

high CTR

holiday
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holiday paid social

Around the holidays, there is a lot of brand noise vying for attention and cluttering newsfeeds. For these assets, my design partner and I were inspired by the idea of breaking the fourth wall. We wanted to pull their focus to Walgreens as the most convenient one-stop shop for all their holiday needs.

The result? 
The most engaged-with campaign across all paid activations that year.

health content

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Spring clean your medicine cabinet

Drawing from my work in journalism, I interviewed health experts of all types to create sharable, easy-to-understand health content for our users. I helped simplify and streamline our clinical and legal review process too, so stakeholders were a part of every step of the creation.

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beauty campaigns

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Using my skillsets of breaking down complex information and authentic storytelling, I helped inspire new content types - from real-life stories to personalized hair type tutorials to beauty tips for cancer treatment.

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